10 Advantages of Microsoft Power BI

May 13, 2023 | Michael Fiorito

Microsoft Power BI (business intelligence) is a powerful analytics tool that helps companies of all sizes analyze data and share insights. With this technology, enterprises can monitor their business more closely and get instant answers with rich dashboards available for every device.

Power BI is broken down into multiple tools:

•   Power Query to extract and transform.
•   Power Pivot to model and analyze.
•   Power View and Map to visualize data.

Key features and benefits of Microsoft Power BI include:

The Q&A function. Sometimes the fastest way to get an answer from your data is to ask a question using natural language, and that’s exactly what Q&A allows users to do, making this feature a top cited benefit in achieving self-service business intelligence.
Dashboards, reports, and datasets are at the heart of Power BI. Users can create personalized dashboards, which combine on-premises and cloud-born data in a single view, allowing them to monitor their most important data enterprise wide and from all their business apps.
The ability to easily embed BI and analytics in the app to deliver interactive reports and geo-map visualizations empowered by Bing maps.
With SQL Server analysis services on-premises and Azure analysis services in the cloud, users can build robust, reusable data models, enabling consistent reporting and analyses.
Power BI is available in three separate national cloud data centers, each offering the same level of security, privacy, compliance, and transparency as the global version of Power BI.
The ability to connect to nearly any application or data source (literally hundreds of options), no matter whether those resources live in the cloud or on-premises. A few examples include Excel spreadsheets, GitHub, Mail Chimp, SharePoint, and Google Analytics.
Very little engineering resources are needed to use Power BI. In fact, some instances don’t require any engineering at all. Managers simply need to create an API key and plug it into the software. If your organization already uses Microsoft systems (such as Office 365), using Power BI will feel natural as it integrates easily with Office 365 Groups and Microsoft Teams.
Power BI is simple to use. Even basic users will find it to have a short learning curve.
Fast turnarounds and low costs. By analyzing the most recent data, businesses can make informed decisions regarding which markets are growing and which ones are underperforming. Plus, the business retains ownership of the data always and can perform the analysis internally to save money.
Constant innovation. The Power BI product is updated nearly every month with new features and functions.